Avery Law advised UnderstockMe on its seed fundraising with Haatch Ventures.

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UnderstockMe connects large suppliers and producers of quality food to buyers such as restaurants, meal delivery services and small retail. Commercial buyers can snap up impressive bargains for premium-quality wholesale lots, sometimes up to 90% off the wholesale list prices.

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The team hopes to shine a light on the enormous world of surplus food in the supply chain, previously an almost exclusive domain of hustlers and offline surplus brokers.

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